Welcome to the official hub for all press and media professionals covering Premiere events. Whether you’re writing a show recap, producing coverage for your outlet, or looking to share what’s next in the professional beauty industry — this is where you’ll find everything you need.
Explore press resources including official press releases, downloadable logos, brand-approved images, and promotional assets to support your story. You can also review credential requirements and request a media pass for onsite access.
The 2026 Premiere campaign was created with you at the center. This launch video captures the spirit of This is For You—a tribute to the pros who continue to elevate the craft and shape the future of beauty and barbering. It’s bold, it’s intentional, and it’s inspired by our community.
Collection by Kimberly Ibottson in collaboration with Premiere Show Group.
Explore our past press releases for highlights from previous years, including major show announcements, industry innovations, and key event moments. Stay informed on how Premiere Beauty Shows have continued to shape the professional beauty industry year after year.
February 27, 2026
January 14, 2026
December 17, 2024
March 6, 2025
April 2, 2025
June 12, 2025
August 13, 2025
September 18, 2025
November 5, 2025
Accredited media professionals are welcome to attend Premiere events but are required to obtain a press pass if they wish to attend the show as official media personnel.
To request a press pass please email all relevant credentials to [email protected].
*Please Note: Press qualification is subject to approval from Premiere’s team.
Writer/Reporter/Editor/Blogger: Article published in an accredited, professional beauty trade publication within the past year
Freelance Contributor: Current media kit including audience demographics with proof of beauty-based content and/or non-paid promotions or a beauty-trade relevant article published within the past year to an approved media outlet.
Publisher: Current letter of assignment
Photographer/Videographer: Credited image or video coverage of a professional beauty event within the past year and a current letter of assignment.
Television/Film/Radio Producer: Current letter of assignment.
*Please Note: All credit and credentials must match the name of the person registering.
Sales representatives, marketing staff, promotional companies, PR teams, and creative agencies do not qualify for press credentials. Should you have any questions regarding your eligibility, please contact [email protected] or call our Customer Service Team at (800) 335-7469.
For information on how to attend Premiere events without a press pass, please click here.
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